Walmart, Amazon, and other retailers are racing to digitize their physical stores and create a customer experience that combine the online and the physical worlds. Walmart is digitizing shelf tags to make their operations more efficient, where employees can update prices using a mobile app. This will allow Walmart to update prices in minutes instead of days, reducing the manual labor involved with paper tags. Adding other forms of payments such as BNPL and contactless payment technology is at the forefront of big retailers investment. The goal is to create a frictionless consumer journey within the brick and mortar walls.
From palm recognition (Amazon One) to just walk out (Walmart checkout skipping payment), big retailers are investing in digitizing their business to create a more efficient and pleasurable customer experience.
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