When it comes to improving your customer experience, having options for payments and reducing the friction of payments is one way to make sure you build loyalty and a better customer experience. When it comes to an online experience, offering a guest checkout without requiring customers to create an account before the transaction is done eliminates complicating the payment process. Offering different forms of payments whether online or in-store can show your customers that you care about them and is meeting their needs. With that said, accept credit and debit cards, allow for digital wallets, diversify your options with ACH for direct debits, and if possible adopt a Buy Now Pay Later option.Â
Customers are looking for ways to stretch their budgets, and looking for ways to save. When you meet them where they are financially you can build customer loyalty and improve your customer experience.
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