Embedded payments is becoming increasingly popular and not just for consumer-to-business payments, but for business-to-business as well. It allows consumers to pay for a product or service without having to leave the app they are using. Think UBER for example. It’s different than integrated payment solutions, and its quickly becoming the modern model for payments. It improves the user experience and benefits the merchant/business by making their app more user-friendly because of the added value it delivers. Subscription based services like gaming, healthcare, insurance and other business that have regular or recurring payments from customers are moving in that direction.
Medical Practices can offer patients the ability to pay their co-payments when electronically checking in, speeding up the payment process and giving patients a speedier process. A brand app, website or social media can use embedded payments to make the payment process faster and seamless.
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